Politicians used to depend on mainstream media to pass across their message. However, social media has changed the way politicians interact with their voters and electorate. It has become more and more popular in the political circles as it enables a politician to connect directly with voters without going home.
Using Social Media Posting Tools, politicians can post content and share it with thousands or even millions of citizens. It has allowed campaign teams to manage candidate images based on powerful analytics which comes at an affordable or no cost at all.
How social media is changing politics
Politician can communicate with their voters without paying for it
It is now common for political campaigns to produce commercials and publish them free of charge on social media sites such as YouTube, Facebook, Whatsapp, and Twitter instead of paying for time on mainstream media.
Message can now be tailored to a specific audience
Social media has made it possible for political campaigns to tap into essential information or analytics about people following them on social media. This has allowed the political campaign teams to customize their message based on certain demographics.
For instance, a campaign may find a message that will connect well with those who are under the age of 30 and share it with that particular audience. On the other hand, it may come up with another message to reach those who are over 60 years.
Social media has changed the way politicians raise campaign money. Some politicians have used “money bombs” to raise a lot of campaign money within a short period. What are money bombs? They are usually 24 hour periods in which candidates urge their supporters to donate money.
Political campaigns use social media such as Facebook and Twitter to get the word out. Raising campaign within a short period is made possible by the fact that the message reaches people immediately.